Big Salaries and CEO’s

Posted in Business, Marketing on March 25th, 2009 by Karl Jones

Just one of the many truths in Seth Godin’s The Myth of Big Salaries (It’s All Marketing):

After a million dollars or so in salary, the absolute amount that a person is paid has no real impact on their life. They can’t eat more meals in a day or wear more shoes. What matters to the manager is the relative amount. How much more would I make over there? Why does that company pay its CEO more than my company pays me?

A unique spin on what been spinning for a long time… straight talk about big salaries. And the timing couldn’t be better.

How Marketers Are using Social Media to Grow Their Businesses

Posted in Marketing, Networking on March 25th, 2009 by Karl Jones

A recent study by WhitePaperSource reveals that social networks are becoming a high-priority tool for marketers. The report which queried nearly 900 marketers indicates that social media such as Facebook and Twitter are used by 88 percent of those marketing their business. Of note is that nearly two-thirds reported only having recently used social media networking.

We set out to uncover the “who, what, where, when and why” of social media marketing with this report.  Nearly 900 of your peers provided the kind of insight that previously has not existed.

Be sure to download your free copy of this remarkable industry report.

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