What’s in a Name?
Posted in News on March 13th, 2009 by Karl JonesThat may be the question in Chicago, now that Willis Group Holdings, a London-based insurance brokerage, announced Thursday that they have purchased the naming rights to the building.
Willis Group alleges they understood the sentimental value of the Sears Tower to Chicago, but that the building itself was iconic, not the name. And Sears has not had a presence in the building since 2004.
Still, I dare say that many Chicagoans, diehard as they can be, will rarely refer to the structure as the Willis Tower.
